How to craft stories that connect with donors and inspire action
Your campaign story is the heart of your fundraising effort. A good story creates emotional connection, builds trust, and motivates people to help. It's not just about what you need - it's about who you're helping and why it matters.
Who is affected? Make them real to your readers - families, children, elders. Use specific details.
What happened? Describe the disaster and its impact clearly and honestly.
What do they need right now? Be specific about how donations will help.
How will donations make a difference? Paint a picture of the outcome.
Start with something that grabs attention and creates urgency
Example: “When Typhoon Yolanda hit our barangay, 500 families lost everything in a single night.”
Explain what happened, who is affected, and the current conditions
Describe the disaster, its impact on the community, and immediate effects on people's lives
Explain your relief efforts and how you're helping
Describe your organization, your plan, and what you're already doing
Clear call to action - what you need and how to donate
Be specific: “We need 200 sacks of rice, 500 liters of clean water, and emergency shelter materials”
[Hook] Last Tuesday's earthquake left 350 families in Barangay San Isidro without homes, food, or clean water.
[Situation] The 6.5 magnitude quake destroyed most houses in our community. Families are now sleeping in the barangay hall and makeshift tents. Children haven't had a proper meal in three days, and our water supply was contaminated by damaged pipes.
[Your Action] Our team has set up a relief center at the barangay hall where we're distributing emergency supplies. We've already provided temporary shelter to 100 families, but we need more resources to help everyone.
[Call to Action] We urgently need rice, canned goods, bottled water, blankets, and tarpaulins. Every donation helps a family get through this crisis. Please donate what you can today.