Donor retention is the share of your donors who give again. Keeping an existing donor costs less than finding a new one, and it is where small organizations quietly lose ground — nobody notices a lapsed giver until the annual report. Dasig flags donors who have gone quiet and re-engages them with email sequences, so a Philippine nonprofit does not lose a relationship it worked hard to build.
Keeping a donor costs ~5× less than finding a new one
Why it matters
Acquiring a new donor costs about 5× more than keeping one you already have.
Most lapsed donors don't leave angry — they just drift after silence. A single re-engagement sequence can bring a meaningful share of them back, with no new ad spend.
What you can do
Dasig flags contacts who gave but haven't returned in 30, 60, or 90+ days. Build a lapsed segment in seconds and act before they forget you.
Build multi-step sequences that fire when a donor goes cold: a warm thank-you, an impact story, then a gentle ask — all without manual effort.
See your retention rate month over month, and learn which campaigns produce recurring donors versus one-time gifts.
Fire automations on donation received, tag added, or time since last gift — build the exact journey your supporters need to feel valued.
Donor retention is the share of donors who give again rather than lapsing after a single gift. It matters because acquiring a new donor typically costs about 5x more than keeping an existing one, and retention has been sliding across the sector.
Dasig automatically identifies donors who haven't given recently and lets you trigger email sequences — thank-you, impact update, and a gentle re-ask — that turn one-time givers into recurring supporters.
Yes. You can build multi-step automations based on triggers like time since last gift or a tag being applied, with personalized merge fields, so the right message goes out at the right time on its own.
No. Even small causes lose donors to silence. A single re-engagement sequence can recover a meaningful share of lapsed donors with no new ad spend.
Set up your first re-engagement sequence in minutes.
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