Promoting Your Campaign - Organizer Guide

Why Promotion Matters

Even the best campaign won't succeed if people don't know about it. Effective promotion helps you reach potential donors and volunteers, build momentum, and achieve your goals faster.

Social Media Promotion

Facebook

• Share your campaign in local community groups
• Post updates regularly (2-3 times per week)
• Use photos and videos for better engagement
• Tag relevant organizations and influencers
• Ask friends to share your posts

Twitter/X

• Use hashtags: #DisasterRelief #Bayanihan #YourCity
• Tag local news outlets and influencers
• Post urgent needs and quick updates
• Retweet supporters who share your campaign

Instagram

• Post compelling photos of the situation
• Use Stories for behind-the-scenes updates
• Create infographics showing needs and progress
• Use location tags and relevant hashtags

Share Button

Use the share button on your Dasig campaign page to easily post to social media with proper formatting and images.

Local Outreach

• Contact local radio stations for public service announcements
• Reach out to community newspapers and news websites
• Post flyers at barangay halls, churches, schools
• Speak at community meetings and gatherings
• Coordinate with barangay officials for amplification
• Contact local NGOs and civic organizations

Engaging Your Network

Personal Outreach

Message friends, family, and colleagues directly. Personal asks are more effective than general posts.

Email Campaigns

Send updates to your email list. Include clear calls to action and share buttons.

Group Chats

Share your campaign in relevant group chats (church groups, alumni, hobby groups, etc.)

Creating Shareable Content

Photos: Clear, honest images showing the situation and relief efforts
Videos: Short clips (30-60 seconds) explaining needs or showing impact
Infographics: Visual representations of needs, progress, or impact
Testimonials: Quotes from beneficiaries or volunteers

Timing Your Promotions

Launch: Promote heavily in the first 24-48 hours

Mid-campaign: Share progress updates and momentum

Milestones: Celebrate 25%, 50%, 75% goals reached

Final push: Urgency messaging when close to goal

Completion: Thank donors and share final impact

Partnership Opportunities

• Partner with local businesses for matching donations
• Coordinate with other relief organizations
• Engage local influencers or celebrities
• Work with schools, universities for student volunteers
• Collaborate with churches and faith communities

What Works Best

✓ Regular updates showing progress and transparency
✓ Specific asks (“We need 50 more sacks of rice”)
✓ Emotional but honest storytelling
✓ Photos and videos over text-only posts
✓ Tagging supporters and saying thank you publicly
✓ Posting during peak hours (lunch, evening)

What to Avoid

✗ Spamming the same message repeatedly
✗ Only posting when you need something
✗ Ignoring comments and messages
✗ Guilt-tripping or shaming people
✗ Posting misleading or exaggerated content
✗ Going silent after initial launch

Next Steps

Learn how to build and maintain trust with your donors.

Building Donor Trust →